|
|
@@ -0,0 +1,398 @@
|
|
|
+-- 动态创意日报表(请求时间口径)
|
|
|
+-- time_line = REQUEST_TIME
|
|
|
+CREATE TABLE IF NOT EXISTS `req_daily_creative_report` (
|
|
|
+ `id` BIGINT(20) NOT NULL AUTO_INCREMENT COMMENT '主键ID',
|
|
|
+ `group_id` BIGINT(20) NOT NULL DEFAULT 0 COMMENT '账号组ID,关联account_group表',
|
|
|
+ `group_name` VARCHAR(100) DEFAULT NULL COMMENT '账号组名称',
|
|
|
+ `account_id` BIGINT(20) NOT NULL COMMENT '广告主账号ID',
|
|
|
+ `dynamic_creative_id` BIGINT(20) NOT NULL COMMENT '动态创意ID',
|
|
|
+ `date` DATE NOT NULL COMMENT '日期',
|
|
|
+ -- 基础曝光点击
|
|
|
+ `view_count` BIGINT DEFAULT NULL COMMENT '曝光次数',
|
|
|
+ `view_user_count` BIGINT DEFAULT NULL COMMENT '曝光人数',
|
|
|
+ `avg_view_per_user` DECIMAL(12,4) DEFAULT NULL COMMENT '人均曝光次数',
|
|
|
+ `valid_click_count` BIGINT DEFAULT NULL COMMENT '点击次数',
|
|
|
+ `click_user_count` BIGINT DEFAULT NULL COMMENT '点击人数',
|
|
|
+ `cpc` BIGINT DEFAULT NULL COMMENT '点击均价(分)',
|
|
|
+ `ctr` DECIMAL(12,4) DEFAULT NULL COMMENT '点击率',
|
|
|
+ `valuable_click_count` BIGINT DEFAULT NULL COMMENT '可转化点击次数',
|
|
|
+ `valuable_click_cost` BIGINT DEFAULT NULL COMMENT '可转化点击成本(分)',
|
|
|
+ `valuable_click_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '可转化点击率',
|
|
|
+ -- 花费
|
|
|
+ `cost` BIGINT DEFAULT NULL COMMENT '花费(分)',
|
|
|
+ `acquisition_cost` BIGINT DEFAULT NULL COMMENT '一键起量消耗(分)',
|
|
|
+ `thousand_display_price` BIGINT DEFAULT NULL COMMENT '千次展现均价(分)',
|
|
|
+ -- 转化
|
|
|
+ `conversions_count` BIGINT DEFAULT NULL COMMENT '目标转化量',
|
|
|
+ `conversions_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '目标转化率',
|
|
|
+ `conversions_cost` BIGINT DEFAULT NULL COMMENT '目标转化成本(分)',
|
|
|
+ `deep_conversions_count` BIGINT DEFAULT NULL COMMENT '深度目标转化量',
|
|
|
+ `deep_conversions_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '深度目标转化率',
|
|
|
+ `deep_conversions_cost` BIGINT DEFAULT NULL COMMENT '深度转化成本(分)',
|
|
|
+ `conversions_by_display_count` BIGINT DEFAULT NULL COMMENT '目标转化量(曝光归因)',
|
|
|
+ `conversions_by_display_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '目标转化率(曝光归因)',
|
|
|
+ `conversions_by_display_cost` BIGINT DEFAULT NULL COMMENT '目标转化成本(曝光归因,分)',
|
|
|
+ `conversions_by_click_count` BIGINT DEFAULT NULL COMMENT '目标转化量(点击归因)',
|
|
|
+ `conversions_by_click_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '目标转化率(点击归因)',
|
|
|
+ `conversions_by_click_cost` BIGINT DEFAULT NULL COMMENT '目标转化成本(点击归因,分)',
|
|
|
+ `preview_conversions_count` BIGINT DEFAULT NULL COMMENT '目标转化量(在线预览)',
|
|
|
+ `preview_deep_conversions_count` BIGINT DEFAULT NULL COMMENT '深度目标转化量(在线预览)',
|
|
|
+ -- 视频播放
|
|
|
+ `video_outer_play_count` BIGINT DEFAULT NULL COMMENT '视频有效播放次数',
|
|
|
+ `video_outer_play_user_count` BIGINT DEFAULT NULL COMMENT '视频有效播放人数',
|
|
|
+ `avg_user_play_count` DECIMAL(12,4) DEFAULT NULL COMMENT '人均播放次数',
|
|
|
+ `video_outer_play_time_count` DECIMAL(12,4) DEFAULT NULL COMMENT '平均有效播放时长(秒)',
|
|
|
+ `video_outer_play_time_avg_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '平均有效播放进度',
|
|
|
+ `video_outer_play_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '有效播放率',
|
|
|
+ `video_outer_play_cost` BIGINT DEFAULT NULL COMMENT '有效播放成本(分)',
|
|
|
+ `video_outer_play10_count` BIGINT DEFAULT NULL COMMENT '10%进度播放次数',
|
|
|
+ `video_outer_play25_count` BIGINT DEFAULT NULL COMMENT '25%进度播放次数',
|
|
|
+ `video_outer_play50_count` BIGINT DEFAULT NULL COMMENT '50%进度播放次数',
|
|
|
+ `video_outer_play75_count` BIGINT DEFAULT NULL COMMENT '75%进度播放次数',
|
|
|
+ `video_outer_play90_count` BIGINT DEFAULT NULL COMMENT '90%进度播放次数',
|
|
|
+ `video_outer_play95_count` BIGINT DEFAULT NULL COMMENT '95%进度播放次数',
|
|
|
+ `video_outer_play100_count` BIGINT DEFAULT NULL COMMENT '100%进度播放次数',
|
|
|
+ `video_outer_play3s_count` BIGINT DEFAULT NULL COMMENT '3s播放完成次数',
|
|
|
+ `video_outer_play3s_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '3s播放完成率',
|
|
|
+ `video_outer_play5s_count` BIGINT DEFAULT NULL COMMENT '5s播放完成次数',
|
|
|
+ `video_outer_play7s_count` BIGINT DEFAULT NULL COMMENT '7s播放完成次数',
|
|
|
+ -- 互动
|
|
|
+ `read_count` BIGINT DEFAULT NULL COMMENT '阅读次数',
|
|
|
+ `read_cost` BIGINT DEFAULT NULL COMMENT '阅读成本(分)',
|
|
|
+ `comment_count` BIGINT DEFAULT NULL COMMENT '评论次数',
|
|
|
+ `comment_cost` BIGINT DEFAULT NULL COMMENT '评论成本(分)',
|
|
|
+ `praise_count` BIGINT DEFAULT NULL COMMENT '点赞次数',
|
|
|
+ `praise_cost` BIGINT DEFAULT NULL COMMENT '点赞成本(分)',
|
|
|
+ `forward_count` BIGINT DEFAULT NULL COMMENT '分享次数',
|
|
|
+ `forward_cost` BIGINT DEFAULT NULL COMMENT '分享成本(分)',
|
|
|
+ `no_interest_count` BIGINT DEFAULT NULL COMMENT '不感兴趣点击次数',
|
|
|
+ -- 素材点击
|
|
|
+ `live_stream_crt_click_cnt` BIGINT DEFAULT NULL COMMENT '素材点击次数',
|
|
|
+ `click_image_count` BIGINT DEFAULT NULL COMMENT '外层图片点击次数',
|
|
|
+ `click_head_count` BIGINT DEFAULT NULL COMMENT '头像点击次数',
|
|
|
+ `click_detail_count` BIGINT DEFAULT NULL COMMENT '文字链点击次数',
|
|
|
+ `click_poi_count` BIGINT DEFAULT NULL COMMENT '本地门店点击次数',
|
|
|
+ `zone_header_click_count` BIGINT DEFAULT NULL COMMENT '顶部运营位点击次数',
|
|
|
+ `basic_info_client_count` BIGINT DEFAULT NULL COMMENT '官方信息区点击次数',
|
|
|
+ `account_info_click_count` BIGINT DEFAULT NULL COMMENT '官方账号区点击次数',
|
|
|
+ `clk_account_living_status_pv` BIGINT DEFAULT NULL COMMENT '官方账号区直播中头像点击次数',
|
|
|
+ `clk_accountinfo_weapp_pv` BIGINT DEFAULT NULL COMMENT '官方账号区小程序组件点击次数',
|
|
|
+ `clk_accountinfo_finder_pv` BIGINT DEFAULT NULL COMMENT '官方账号区视频号组件点击次数',
|
|
|
+ `clk_accountinfo_biz_pv` BIGINT DEFAULT NULL COMMENT '官方账号区公众号组件点击次数',
|
|
|
+ `clk_account_info_producttab_pv` BIGINT DEFAULT NULL COMMENT '官方账号区系列tab总点击次数',
|
|
|
+ `clk_account_info_productdetail_pv` BIGINT DEFAULT NULL COMMENT '官方账号区商品卡总点击次数',
|
|
|
+ `activity_info_click_count` BIGINT DEFAULT NULL COMMENT '热门活动区点击次数',
|
|
|
+ -- 线索
|
|
|
+ `overall_leads_purchase_count` BIGINT DEFAULT NULL COMMENT '综合销售线索人数',
|
|
|
+ `effective_leads_count` BIGINT DEFAULT NULL COMMENT '有效线索次数',
|
|
|
+ `effective_cost` BIGINT DEFAULT NULL COMMENT '有效线索成本(分)',
|
|
|
+ `effect_leads_purchase_count` BIGINT DEFAULT NULL COMMENT '有效线索人数',
|
|
|
+ `effect_leads_purchase_cost` BIGINT DEFAULT NULL COMMENT '有效线索成本人数(分)',
|
|
|
+ -- 落地页
|
|
|
+ `platform_page_view_count` BIGINT DEFAULT NULL COMMENT '落地页曝光次数',
|
|
|
+ `platform_page_view_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '落地页曝光率',
|
|
|
+ `lan_button_click_count` BIGINT DEFAULT NULL COMMENT '落地页组件点击次数',
|
|
|
+ `lan_jump_button_clickers` BIGINT DEFAULT NULL COMMENT '落地页组件点击人数',
|
|
|
+ `lan_button_click_cost` BIGINT DEFAULT NULL COMMENT '落地页点击成本(分)',
|
|
|
+ `lan_jump_button_ctr` DECIMAL(12,4) DEFAULT NULL COMMENT '落地页点击率(人数)',
|
|
|
+ `lan_jump_button_click_cost` BIGINT DEFAULT NULL COMMENT '落地页点击成本人数(分)',
|
|
|
+ -- 关键页面
|
|
|
+ `key_page_view_count` BIGINT DEFAULT NULL COMMENT '关键页面访问次数',
|
|
|
+ `key_page_view_by_display_count` BIGINT DEFAULT NULL COMMENT '关键页面访问次数(曝光归因)',
|
|
|
+ `key_page_view_by_click_count` BIGINT DEFAULT NULL COMMENT '关键页面访问次数(点击归因)',
|
|
|
+ `key_page_uv` BIGINT DEFAULT NULL COMMENT '关键页面访问人数',
|
|
|
+ `key_page_view_cost` BIGINT DEFAULT NULL COMMENT '关键页面访问成本(分)',
|
|
|
+ `key_page_view_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '关键页面访问率',
|
|
|
+ -- 商品页
|
|
|
+ `landing_commodity_detail_exp_pv` BIGINT DEFAULT NULL COMMENT '商品页浏览次数',
|
|
|
+ `app_commodity_page_view_by_display_count` BIGINT DEFAULT NULL COMMENT '商品页浏览次数(曝光归因)',
|
|
|
+ `app_commodity_page_view_by_click_count` BIGINT DEFAULT NULL COMMENT '商品页浏览次数(点击归因)',
|
|
|
+ `view_commodity_page_uv` BIGINT DEFAULT NULL COMMENT '商品页浏览人数',
|
|
|
+ `web_commodity_page_view_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '商品页浏览率',
|
|
|
+ `web_commodity_page_view_cost` BIGINT DEFAULT NULL COMMENT '商品页浏览成本(分)',
|
|
|
+ -- 导航
|
|
|
+ `own_page_navigation_count` BIGINT DEFAULT NULL COMMENT '自有页导航次数',
|
|
|
+ `own_page_navi_cost` BIGINT DEFAULT NULL COMMENT '自有页导航成本(分)',
|
|
|
+ `platform_page_navigation_count` BIGINT DEFAULT NULL COMMENT '平台页导航次数',
|
|
|
+ `platform_page_navigation_cost` BIGINT DEFAULT NULL COMMENT '平台页导航成本(分)',
|
|
|
+ `platform_shop_navigation_count` BIGINT DEFAULT NULL COMMENT '平台页门店点击次数',
|
|
|
+ `platform_shop_navigation_cost` BIGINT DEFAULT NULL COMMENT '平台页门店页导航成本(分)',
|
|
|
+ -- 活动页/加粉
|
|
|
+ `active_page_views` BIGINT DEFAULT NULL COMMENT '活动页面访问次数',
|
|
|
+ `active_page_viewers` BIGINT DEFAULT NULL COMMENT '活动页面访问人数',
|
|
|
+ `active_page_interaction_amount` BIGINT DEFAULT NULL COMMENT '活动页面互动次数',
|
|
|
+ `active_page_interaction_users` BIGINT DEFAULT NULL COMMENT '活动页面互动人数',
|
|
|
+ `guide_to_follow_page_views` BIGINT DEFAULT NULL COMMENT '加粉引导页浏览次数',
|
|
|
+ `guide_to_follow_page_viewers` BIGINT DEFAULT NULL COMMENT '加粉引导页浏览人数',
|
|
|
+ `guide_to_follow_page_interaction_amount` BIGINT DEFAULT NULL COMMENT '加粉引导页互动次数',
|
|
|
+ `guide_to_follow_page_interaction_users` BIGINT DEFAULT NULL COMMENT '加粉引导页互动人数',
|
|
|
+ `platform_key_page_view_user_count` BIGINT DEFAULT NULL COMMENT '落地页曝光人数',
|
|
|
+ -- 在线咨询
|
|
|
+ `page_consult_count` BIGINT DEFAULT NULL COMMENT '在线咨询次数',
|
|
|
+ `consult_uv_count` BIGINT DEFAULT NULL COMMENT '在线咨询人数',
|
|
|
+ `page_consult_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '在线咨询率',
|
|
|
+ `page_consult_cost` BIGINT DEFAULT NULL COMMENT '在线咨询成本(分)',
|
|
|
+ `consult_leave_info_users` BIGINT DEFAULT NULL COMMENT '咨询留资人数',
|
|
|
+ `consult_leave_info_cost` BIGINT DEFAULT NULL COMMENT '咨询留咨成本(分)',
|
|
|
+ `potential_consult_count` BIGINT DEFAULT NULL COMMENT '潜在客户线索次数-咨询',
|
|
|
+ `effective_consult_count` BIGINT DEFAULT NULL COMMENT '有效线索次数-咨询',
|
|
|
+ `tool_consult_count` BIGINT DEFAULT NULL COMMENT '附加创意智能咨询次数',
|
|
|
+ -- 表单预约
|
|
|
+ `page_reservation_count` BIGINT DEFAULT NULL COMMENT '表单预约次数',
|
|
|
+ `page_reservation_by_display_count` BIGINT DEFAULT NULL COMMENT '表单预约次数(曝光归因)',
|
|
|
+ `page_reservation_by_click_count` BIGINT DEFAULT NULL COMMENT '表单预约次数(点击归因)',
|
|
|
+ `reservation_uv` BIGINT DEFAULT NULL COMMENT '表单预约人数',
|
|
|
+ `reservation_amount` BIGINT DEFAULT NULL COMMENT '表单预约金额(分)',
|
|
|
+ `page_reservation_cost` BIGINT DEFAULT NULL COMMENT '表单预约成本(分)',
|
|
|
+ `page_reservation_cost_with_people` BIGINT DEFAULT NULL COMMENT '表单预约成本人数(分)',
|
|
|
+ `page_reservation_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '表单预约率',
|
|
|
+ `page_reservation_roi` DECIMAL(12,4) DEFAULT NULL COMMENT '表单预约ROI',
|
|
|
+ `biz_reservation_uv` BIGINT DEFAULT NULL COMMENT '公众号内表单预约人数',
|
|
|
+ `biz_reservation_follow_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '公众号内表单预约率',
|
|
|
+ `external_form_reservation_count` BIGINT DEFAULT NULL COMMENT '附加创意表单预约次数',
|
|
|
+ `potential_reserve_count` BIGINT DEFAULT NULL COMMENT '潜在客户线索次数-表单',
|
|
|
+ `reservation_check_uv` BIGINT DEFAULT NULL COMMENT '意向表单人数',
|
|
|
+ `reservation_check_uv_cost` BIGINT DEFAULT NULL COMMENT '意向表单成本(分)',
|
|
|
+ `reservation_check_uv_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '意向表单率(人数)',
|
|
|
+ `effective_reserve_count` BIGINT DEFAULT NULL COMMENT '有效线索次数-表单',
|
|
|
+ `valid_leads_uv` BIGINT DEFAULT NULL COMMENT '有效线索人数-表单',
|
|
|
+ `try_out_intention_uv` BIGINT DEFAULT NULL COMMENT '排程人数',
|
|
|
+ `ineffective_leads_uv` BIGINT DEFAULT NULL COMMENT '无效线索人数',
|
|
|
+ -- 优惠券
|
|
|
+ `coupon_get_pv` BIGINT DEFAULT NULL COMMENT '领券次数',
|
|
|
+ `coupon_get_cost` BIGINT DEFAULT NULL COMMENT '领券成本(分)',
|
|
|
+ `coupon_get_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '领券率',
|
|
|
+ `platform_coupon_click_count` BIGINT DEFAULT NULL COMMENT '平台页卡券点击次数',
|
|
|
+ `purchase_amount_with_coupon` BIGINT DEFAULT NULL COMMENT '平台页卡券购买次数',
|
|
|
+ `coupon_purchase_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '平台页卡券购买率',
|
|
|
+ `purchase_amount_with_coupon_cost` BIGINT DEFAULT NULL COMMENT '平台页卡券购买成本(分)',
|
|
|
+ `coupon_usage_number` BIGINT DEFAULT NULL COMMENT '优惠券使用次数',
|
|
|
+ -- 电话直拨
|
|
|
+ `page_phone_call_direct_count` BIGINT DEFAULT NULL COMMENT '电话直拨次数',
|
|
|
+ `page_phone_call_direct_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '电话直拨率',
|
|
|
+ `page_phone_call_direct_cost` BIGINT DEFAULT NULL COMMENT '电话直拨成本(分)',
|
|
|
+ `potential_phone_count` BIGINT DEFAULT NULL COMMENT '潜在客户线索次数-电话',
|
|
|
+ `potential_customer_phone_uv` BIGINT DEFAULT NULL COMMENT '潜在客户人数-电话',
|
|
|
+ `effective_phone_count` BIGINT DEFAULT NULL COMMENT '有效线索次数-电话',
|
|
|
+ `valid_phone_uv` BIGINT DEFAULT NULL COMMENT '有效线索人数-电话',
|
|
|
+ -- ROI收益(LTV)
|
|
|
+ `income_val_1` BIGINT DEFAULT NULL COMMENT '1天收益(分)',
|
|
|
+ `income_roi_1` DECIMAL(12,4) DEFAULT NULL COMMENT '1天ROI',
|
|
|
+ `income_val_3` BIGINT DEFAULT NULL COMMENT '3天收益(分)',
|
|
|
+ `income_roi_3` DECIMAL(12,4) DEFAULT NULL COMMENT '3天ROI',
|
|
|
+ `income_val_7` BIGINT DEFAULT NULL COMMENT '7天收益(分)',
|
|
|
+ `income_roi_7` DECIMAL(12,4) DEFAULT NULL COMMENT '7天ROI',
|
|
|
+ `income_val_14` BIGINT DEFAULT NULL COMMENT '14天收益(分)',
|
|
|
+ `income_roi_14` DECIMAL(12,4) DEFAULT NULL COMMENT '14天ROI',
|
|
|
+ `income_val_24h` BIGINT DEFAULT NULL COMMENT '24小时收益(分)',
|
|
|
+ `income_roi_1_24h` DECIMAL(12,4) DEFAULT NULL COMMENT '1天24小时ROI',
|
|
|
+ -- 审计字段
|
|
|
+ `created_time` DATETIME NOT NULL DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
|
|
|
+ `updated_time` DATETIME NOT NULL DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
|
|
|
+ PRIMARY KEY (`id`),
|
|
|
+ UNIQUE KEY `uk_group_account_creative_date` (`group_id`, `account_id`, `dynamic_creative_id`, `date`),
|
|
|
+ KEY `idx_date` (`date`),
|
|
|
+ KEY `idx_group_id` (`group_id`),
|
|
|
+ KEY `idx_account_id` (`account_id`),
|
|
|
+ KEY `idx_dynamic_creative_id` (`dynamic_creative_id`)
|
|
|
+) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='动态创意日报表(请求时间口径 REQUEST_TIME)';
|
|
|
+
|
|
|
+
|
|
|
+-- 动态创意日报表(统计时间口径)
|
|
|
+-- time_line = REPORTING_TIME
|
|
|
+CREATE TABLE IF NOT EXISTS `rep_daily_creative_report` (
|
|
|
+ `id` BIGINT(20) NOT NULL AUTO_INCREMENT COMMENT '主键ID',
|
|
|
+ `group_id` BIGINT(20) NOT NULL DEFAULT 0 COMMENT '账号组ID,关联account_group表',
|
|
|
+ `group_name` VARCHAR(100) DEFAULT NULL COMMENT '账号组名称',
|
|
|
+ `account_id` BIGINT(20) NOT NULL COMMENT '广告主账号ID',
|
|
|
+ `dynamic_creative_id` BIGINT(20) NOT NULL COMMENT '动态创意ID',
|
|
|
+ `date` DATE NOT NULL COMMENT '日期',
|
|
|
+ -- 基础曝光点击
|
|
|
+ `view_count` BIGINT DEFAULT NULL COMMENT '曝光次数',
|
|
|
+ `view_user_count` BIGINT DEFAULT NULL COMMENT '曝光人数',
|
|
|
+ `avg_view_per_user` DECIMAL(12,4) DEFAULT NULL COMMENT '人均曝光次数',
|
|
|
+ `valid_click_count` BIGINT DEFAULT NULL COMMENT '点击次数',
|
|
|
+ `click_user_count` BIGINT DEFAULT NULL COMMENT '点击人数',
|
|
|
+ `cpc` BIGINT DEFAULT NULL COMMENT '点击均价(分)',
|
|
|
+ `ctr` DECIMAL(12,4) DEFAULT NULL COMMENT '点击率',
|
|
|
+ `valuable_click_count` BIGINT DEFAULT NULL COMMENT '可转化点击次数',
|
|
|
+ `valuable_click_cost` BIGINT DEFAULT NULL COMMENT '可转化点击成本(分)',
|
|
|
+ `valuable_click_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '可转化点击率',
|
|
|
+ -- 花费
|
|
|
+ `cost` BIGINT DEFAULT NULL COMMENT '花费(分)',
|
|
|
+ `acquisition_cost` BIGINT DEFAULT NULL COMMENT '一键起量消耗(分)',
|
|
|
+ `thousand_display_price` BIGINT DEFAULT NULL COMMENT '千次展现均价(分)',
|
|
|
+ -- 转化
|
|
|
+ `conversions_count` BIGINT DEFAULT NULL COMMENT '目标转化量',
|
|
|
+ `conversions_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '目标转化率',
|
|
|
+ `conversions_cost` BIGINT DEFAULT NULL COMMENT '目标转化成本(分)',
|
|
|
+ `deep_conversions_count` BIGINT DEFAULT NULL COMMENT '深度目标转化量',
|
|
|
+ `deep_conversions_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '深度目标转化率',
|
|
|
+ `deep_conversions_cost` BIGINT DEFAULT NULL COMMENT '深度转化成本(分)',
|
|
|
+ `conversions_by_display_count` BIGINT DEFAULT NULL COMMENT '目标转化量(曝光归因)',
|
|
|
+ `conversions_by_display_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '目标转化率(曝光归因)',
|
|
|
+ `conversions_by_display_cost` BIGINT DEFAULT NULL COMMENT '目标转化成本(曝光归因,分)',
|
|
|
+ `conversions_by_click_count` BIGINT DEFAULT NULL COMMENT '目标转化量(点击归因)',
|
|
|
+ `conversions_by_click_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '目标转化率(点击归因)',
|
|
|
+ `conversions_by_click_cost` BIGINT DEFAULT NULL COMMENT '目标转化成本(点击归因,分)',
|
|
|
+ `preview_conversions_count` BIGINT DEFAULT NULL COMMENT '目标转化量(在线预览)',
|
|
|
+ `preview_deep_conversions_count` BIGINT DEFAULT NULL COMMENT '深度目标转化量(在线预览)',
|
|
|
+ -- 视频播放
|
|
|
+ `video_outer_play_count` BIGINT DEFAULT NULL COMMENT '视频有效播放次数',
|
|
|
+ `video_outer_play_user_count` BIGINT DEFAULT NULL COMMENT '视频有效播放人数',
|
|
|
+ `avg_user_play_count` DECIMAL(12,4) DEFAULT NULL COMMENT '人均播放次数',
|
|
|
+ `video_outer_play_time_count` DECIMAL(12,4) DEFAULT NULL COMMENT '平均有效播放时长(秒)',
|
|
|
+ `video_outer_play_time_avg_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '平均有效播放进度',
|
|
|
+ `video_outer_play_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '有效播放率',
|
|
|
+ `video_outer_play_cost` BIGINT DEFAULT NULL COMMENT '有效播放成本(分)',
|
|
|
+ `video_outer_play10_count` BIGINT DEFAULT NULL COMMENT '10%进度播放次数',
|
|
|
+ `video_outer_play25_count` BIGINT DEFAULT NULL COMMENT '25%进度播放次数',
|
|
|
+ `video_outer_play50_count` BIGINT DEFAULT NULL COMMENT '50%进度播放次数',
|
|
|
+ `video_outer_play75_count` BIGINT DEFAULT NULL COMMENT '75%进度播放次数',
|
|
|
+ `video_outer_play90_count` BIGINT DEFAULT NULL COMMENT '90%进度播放次数',
|
|
|
+ `video_outer_play95_count` BIGINT DEFAULT NULL COMMENT '95%进度播放次数',
|
|
|
+ `video_outer_play100_count` BIGINT DEFAULT NULL COMMENT '100%进度播放次数',
|
|
|
+ `video_outer_play3s_count` BIGINT DEFAULT NULL COMMENT '3s播放完成次数',
|
|
|
+ `video_outer_play3s_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '3s播放完成率',
|
|
|
+ `video_outer_play5s_count` BIGINT DEFAULT NULL COMMENT '5s播放完成次数',
|
|
|
+ `video_outer_play7s_count` BIGINT DEFAULT NULL COMMENT '7s播放完成次数',
|
|
|
+ -- 互动
|
|
|
+ `read_count` BIGINT DEFAULT NULL COMMENT '阅读次数',
|
|
|
+ `read_cost` BIGINT DEFAULT NULL COMMENT '阅读成本(分)',
|
|
|
+ `comment_count` BIGINT DEFAULT NULL COMMENT '评论次数',
|
|
|
+ `comment_cost` BIGINT DEFAULT NULL COMMENT '评论成本(分)',
|
|
|
+ `praise_count` BIGINT DEFAULT NULL COMMENT '点赞次数',
|
|
|
+ `praise_cost` BIGINT DEFAULT NULL COMMENT '点赞成本(分)',
|
|
|
+ `forward_count` BIGINT DEFAULT NULL COMMENT '分享次数',
|
|
|
+ `forward_cost` BIGINT DEFAULT NULL COMMENT '分享成本(分)',
|
|
|
+ `no_interest_count` BIGINT DEFAULT NULL COMMENT '不感兴趣点击次数',
|
|
|
+ -- 素材点击
|
|
|
+ `live_stream_crt_click_cnt` BIGINT DEFAULT NULL COMMENT '素材点击次数',
|
|
|
+ `click_image_count` BIGINT DEFAULT NULL COMMENT '外层图片点击次数',
|
|
|
+ `click_head_count` BIGINT DEFAULT NULL COMMENT '头像点击次数',
|
|
|
+ `click_detail_count` BIGINT DEFAULT NULL COMMENT '文字链点击次数',
|
|
|
+ `click_poi_count` BIGINT DEFAULT NULL COMMENT '本地门店点击次数',
|
|
|
+ `zone_header_click_count` BIGINT DEFAULT NULL COMMENT '顶部运营位点击次数',
|
|
|
+ `basic_info_client_count` BIGINT DEFAULT NULL COMMENT '官方信息区点击次数',
|
|
|
+ `account_info_click_count` BIGINT DEFAULT NULL COMMENT '官方账号区点击次数',
|
|
|
+ `clk_account_living_status_pv` BIGINT DEFAULT NULL COMMENT '官方账号区直播中头像点击次数',
|
|
|
+ `clk_accountinfo_weapp_pv` BIGINT DEFAULT NULL COMMENT '官方账号区小程序组件点击次数',
|
|
|
+ `clk_accountinfo_finder_pv` BIGINT DEFAULT NULL COMMENT '官方账号区视频号组件点击次数',
|
|
|
+ `clk_accountinfo_biz_pv` BIGINT DEFAULT NULL COMMENT '官方账号区公众号组件点击次数',
|
|
|
+ `clk_account_info_producttab_pv` BIGINT DEFAULT NULL COMMENT '官方账号区系列tab总点击次数',
|
|
|
+ `clk_account_info_productdetail_pv` BIGINT DEFAULT NULL COMMENT '官方账号区商品卡总点击次数',
|
|
|
+ `activity_info_click_count` BIGINT DEFAULT NULL COMMENT '热门活动区点击次数',
|
|
|
+ -- 线索
|
|
|
+ `overall_leads_purchase_count` BIGINT DEFAULT NULL COMMENT '综合销售线索人数',
|
|
|
+ `effective_leads_count` BIGINT DEFAULT NULL COMMENT '有效线索次数',
|
|
|
+ `effective_cost` BIGINT DEFAULT NULL COMMENT '有效线索成本(分)',
|
|
|
+ `effect_leads_purchase_count` BIGINT DEFAULT NULL COMMENT '有效线索人数',
|
|
|
+ `effect_leads_purchase_cost` BIGINT DEFAULT NULL COMMENT '有效线索成本人数(分)',
|
|
|
+ -- 落地页
|
|
|
+ `platform_page_view_count` BIGINT DEFAULT NULL COMMENT '落地页曝光次数',
|
|
|
+ `platform_page_view_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '落地页曝光率',
|
|
|
+ `lan_button_click_count` BIGINT DEFAULT NULL COMMENT '落地页组件点击次数',
|
|
|
+ `lan_jump_button_clickers` BIGINT DEFAULT NULL COMMENT '落地页组件点击人数',
|
|
|
+ `lan_button_click_cost` BIGINT DEFAULT NULL COMMENT '落地页点击成本(分)',
|
|
|
+ `lan_jump_button_ctr` DECIMAL(12,4) DEFAULT NULL COMMENT '落地页点击率(人数)',
|
|
|
+ `lan_jump_button_click_cost` BIGINT DEFAULT NULL COMMENT '落地页点击成本人数(分)',
|
|
|
+ -- 关键页面
|
|
|
+ `key_page_view_count` BIGINT DEFAULT NULL COMMENT '关键页面访问次数',
|
|
|
+ `key_page_view_by_display_count` BIGINT DEFAULT NULL COMMENT '关键页面访问次数(曝光归因)',
|
|
|
+ `key_page_view_by_click_count` BIGINT DEFAULT NULL COMMENT '关键页面访问次数(点击归因)',
|
|
|
+ `key_page_uv` BIGINT DEFAULT NULL COMMENT '关键页面访问人数',
|
|
|
+ `key_page_view_cost` BIGINT DEFAULT NULL COMMENT '关键页面访问成本(分)',
|
|
|
+ `key_page_view_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '关键页面访问率',
|
|
|
+ -- 商品页
|
|
|
+ `landing_commodity_detail_exp_pv` BIGINT DEFAULT NULL COMMENT '商品页浏览次数',
|
|
|
+ `app_commodity_page_view_by_display_count` BIGINT DEFAULT NULL COMMENT '商品页浏览次数(曝光归因)',
|
|
|
+ `app_commodity_page_view_by_click_count` BIGINT DEFAULT NULL COMMENT '商品页浏览次数(点击归因)',
|
|
|
+ `view_commodity_page_uv` BIGINT DEFAULT NULL COMMENT '商品页浏览人数',
|
|
|
+ `web_commodity_page_view_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '商品页浏览率',
|
|
|
+ `web_commodity_page_view_cost` BIGINT DEFAULT NULL COMMENT '商品页浏览成本(分)',
|
|
|
+ -- 导航
|
|
|
+ `own_page_navigation_count` BIGINT DEFAULT NULL COMMENT '自有页导航次数',
|
|
|
+ `own_page_navi_cost` BIGINT DEFAULT NULL COMMENT '自有页导航成本(分)',
|
|
|
+ `platform_page_navigation_count` BIGINT DEFAULT NULL COMMENT '平台页导航次数',
|
|
|
+ `platform_page_navigation_cost` BIGINT DEFAULT NULL COMMENT '平台页导航成本(分)',
|
|
|
+ `platform_shop_navigation_count` BIGINT DEFAULT NULL COMMENT '平台页门店点击次数',
|
|
|
+ `platform_shop_navigation_cost` BIGINT DEFAULT NULL COMMENT '平台页门店页导航成本(分)',
|
|
|
+ -- 活动页/加粉
|
|
|
+ `active_page_views` BIGINT DEFAULT NULL COMMENT '活动页面访问次数',
|
|
|
+ `active_page_viewers` BIGINT DEFAULT NULL COMMENT '活动页面访问人数',
|
|
|
+ `active_page_interaction_amount` BIGINT DEFAULT NULL COMMENT '活动页面互动次数',
|
|
|
+ `active_page_interaction_users` BIGINT DEFAULT NULL COMMENT '活动页面互动人数',
|
|
|
+ `guide_to_follow_page_views` BIGINT DEFAULT NULL COMMENT '加粉引导页浏览次数',
|
|
|
+ `guide_to_follow_page_viewers` BIGINT DEFAULT NULL COMMENT '加粉引导页浏览人数',
|
|
|
+ `guide_to_follow_page_interaction_amount` BIGINT DEFAULT NULL COMMENT '加粉引导页互动次数',
|
|
|
+ `guide_to_follow_page_interaction_users` BIGINT DEFAULT NULL COMMENT '加粉引导页互动人数',
|
|
|
+ `platform_key_page_view_user_count` BIGINT DEFAULT NULL COMMENT '落地页曝光人数',
|
|
|
+ -- 在线咨询
|
|
|
+ `page_consult_count` BIGINT DEFAULT NULL COMMENT '在线咨询次数',
|
|
|
+ `consult_uv_count` BIGINT DEFAULT NULL COMMENT '在线咨询人数',
|
|
|
+ `page_consult_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '在线咨询率',
|
|
|
+ `page_consult_cost` BIGINT DEFAULT NULL COMMENT '在线咨询成本(分)',
|
|
|
+ `consult_leave_info_users` BIGINT DEFAULT NULL COMMENT '咨询留资人数',
|
|
|
+ `consult_leave_info_cost` BIGINT DEFAULT NULL COMMENT '咨询留咨成本(分)',
|
|
|
+ `potential_consult_count` BIGINT DEFAULT NULL COMMENT '潜在客户线索次数-咨询',
|
|
|
+ `effective_consult_count` BIGINT DEFAULT NULL COMMENT '有效线索次数-咨询',
|
|
|
+ `tool_consult_count` BIGINT DEFAULT NULL COMMENT '附加创意智能咨询次数',
|
|
|
+ -- 表单预约
|
|
|
+ `page_reservation_count` BIGINT DEFAULT NULL COMMENT '表单预约次数',
|
|
|
+ `page_reservation_by_display_count` BIGINT DEFAULT NULL COMMENT '表单预约次数(曝光归因)',
|
|
|
+ `page_reservation_by_click_count` BIGINT DEFAULT NULL COMMENT '表单预约次数(点击归因)',
|
|
|
+ `reservation_uv` BIGINT DEFAULT NULL COMMENT '表单预约人数',
|
|
|
+ `reservation_amount` BIGINT DEFAULT NULL COMMENT '表单预约金额(分)',
|
|
|
+ `page_reservation_cost` BIGINT DEFAULT NULL COMMENT '表单预约成本(分)',
|
|
|
+ `page_reservation_cost_with_people` BIGINT DEFAULT NULL COMMENT '表单预约成本人数(分)',
|
|
|
+ `page_reservation_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '表单预约率',
|
|
|
+ `page_reservation_roi` DECIMAL(12,4) DEFAULT NULL COMMENT '表单预约ROI',
|
|
|
+ `biz_reservation_uv` BIGINT DEFAULT NULL COMMENT '公众号内表单预约人数',
|
|
|
+ `biz_reservation_follow_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '公众号内表单预约率',
|
|
|
+ `external_form_reservation_count` BIGINT DEFAULT NULL COMMENT '附加创意表单预约次数',
|
|
|
+ `potential_reserve_count` BIGINT DEFAULT NULL COMMENT '潜在客户线索次数-表单',
|
|
|
+ `reservation_check_uv` BIGINT DEFAULT NULL COMMENT '意向表单人数',
|
|
|
+ `reservation_check_uv_cost` BIGINT DEFAULT NULL COMMENT '意向表单成本(分)',
|
|
|
+ `reservation_check_uv_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '意向表单率(人数)',
|
|
|
+ `effective_reserve_count` BIGINT DEFAULT NULL COMMENT '有效线索次数-表单',
|
|
|
+ `valid_leads_uv` BIGINT DEFAULT NULL COMMENT '有效线索人数-表单',
|
|
|
+ `try_out_intention_uv` BIGINT DEFAULT NULL COMMENT '排程人数',
|
|
|
+ `ineffective_leads_uv` BIGINT DEFAULT NULL COMMENT '无效线索人数',
|
|
|
+ -- 优惠券
|
|
|
+ `coupon_get_pv` BIGINT DEFAULT NULL COMMENT '领券次数',
|
|
|
+ `coupon_get_cost` BIGINT DEFAULT NULL COMMENT '领券成本(分)',
|
|
|
+ `coupon_get_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '领券率',
|
|
|
+ `platform_coupon_click_count` BIGINT DEFAULT NULL COMMENT '平台页卡券点击次数',
|
|
|
+ `purchase_amount_with_coupon` BIGINT DEFAULT NULL COMMENT '平台页卡券购买次数',
|
|
|
+ `coupon_purchase_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '平台页卡券购买率',
|
|
|
+ `purchase_amount_with_coupon_cost` BIGINT DEFAULT NULL COMMENT '平台页卡券购买成本(分)',
|
|
|
+ `coupon_usage_number` BIGINT DEFAULT NULL COMMENT '优惠券使用次数',
|
|
|
+ -- 电话直拨
|
|
|
+ `page_phone_call_direct_count` BIGINT DEFAULT NULL COMMENT '电话直拨次数',
|
|
|
+ `page_phone_call_direct_rate` DECIMAL(12,4) DEFAULT NULL COMMENT '电话直拨率',
|
|
|
+ `page_phone_call_direct_cost` BIGINT DEFAULT NULL COMMENT '电话直拨成本(分)',
|
|
|
+ `potential_phone_count` BIGINT DEFAULT NULL COMMENT '潜在客户线索次数-电话',
|
|
|
+ `potential_customer_phone_uv` BIGINT DEFAULT NULL COMMENT '潜在客户人数-电话',
|
|
|
+ `effective_phone_count` BIGINT DEFAULT NULL COMMENT '有效线索次数-电话',
|
|
|
+ `valid_phone_uv` BIGINT DEFAULT NULL COMMENT '有效线索人数-电话',
|
|
|
+ -- ROI收益(LTV)
|
|
|
+ `income_val_1` BIGINT DEFAULT NULL COMMENT '1天收益(分)',
|
|
|
+ `income_roi_1` DECIMAL(12,4) DEFAULT NULL COMMENT '1天ROI',
|
|
|
+ `income_val_3` BIGINT DEFAULT NULL COMMENT '3天收益(分)',
|
|
|
+ `income_roi_3` DECIMAL(12,4) DEFAULT NULL COMMENT '3天ROI',
|
|
|
+ `income_val_7` BIGINT DEFAULT NULL COMMENT '7天收益(分)',
|
|
|
+ `income_roi_7` DECIMAL(12,4) DEFAULT NULL COMMENT '7天ROI',
|
|
|
+ `income_val_14` BIGINT DEFAULT NULL COMMENT '14天收益(分)',
|
|
|
+ `income_roi_14` DECIMAL(12,4) DEFAULT NULL COMMENT '14天ROI',
|
|
|
+ `income_val_24h` BIGINT DEFAULT NULL COMMENT '24小时收益(分)',
|
|
|
+ `income_roi_1_24h` DECIMAL(12,4) DEFAULT NULL COMMENT '1天24小时ROI',
|
|
|
+ -- 审计字段
|
|
|
+ `created_time` DATETIME NOT NULL DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
|
|
|
+ `updated_time` DATETIME NOT NULL DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
|
|
|
+ PRIMARY KEY (`id`),
|
|
|
+ UNIQUE KEY `uk_group_account_creative_date` (`group_id`, `account_id`, `dynamic_creative_id`, `date`),
|
|
|
+ KEY `idx_date` (`date`),
|
|
|
+ KEY `idx_group_id` (`group_id`),
|
|
|
+ KEY `idx_account_id` (`account_id`),
|
|
|
+ KEY `idx_dynamic_creative_id` (`dynamic_creative_id`)
|
|
|
+) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='动态创意日报表(统计时间口径 REPORTING_TIME)';
|